Online marketing for insurance is one of the best ways to put your lead generation efforts on autopilot. Online marketing offers you the flexibility to set things up once; optimize it once in a while and enjoy the leads that you get over and over again. Unlike other marketing mediums, you don’t have to constantly get out there. It’s easy to set up, costs less compared to other mediums and is extremely effective.
Online marketing for insurance leads can be cut-throat if you don’t know what you are doing. Most insurance agents do not understand how online marketing works. They end up trying a thing or two and fail.
They give up accepting the fact that online marketing doesn’t work. The truth is, online marketing does work. It’s one of the most effective forms of media for marketing your insurance business. But before you can be even remotely successful with it, there are certain vital keys that you need to follow.
Here are the four vital keys to success that you must follow in order to achieve success with online insurance marketing…
Develop Your Concept – The first step before you can build a website is to develop a concept or your USP. How does your business or service stand out from your competition? If you create a just-another cookie cutter insurance agent campaign, you’re dead before you get started.
You need to offer something unique to your marketplace. What specific problem of your audience is your product or service willing to solve? It takes severe brainstorming to develop your concept. But once you develop it, selling becomes extremely easy.
When your prospective customer visits your website, they are always going to wonder “What’s in this website that’s not anywhere else?” People ask this question regardless of whether it’s online or offline. You can easily come up with your USP by studying your competition. Find out what your competition is saying and simply go against it.
Your Sales Funnel – There are actually different ways to build your online insurance marketing sales funnel. You can have an appointment form to fill out on the landing page directly or you can use a lead magnet to capture their email, follow up with them and then fix up an appointment. Both kinds of sales funnels have their own advantages and disadvantages. The key is to test them out.
Developing a lead magnet (free white paper) that solves a particular problem your target audience is experiencing can help you build trust with your customer audience early on. If you fix an appointment with them after you give away the whitepaper, you can sell much more easily.
Be Willing To Spend – Once you have your concept and sales funnel ready, it’s time to test your offer. You need to be willing to spend money and generate at least 500 – 1000 targeted clicks before making any decisions. Once you generate about a minimum of 500 visitors of targeted traffic, you will have some leads. You may or may not have converted some of these leads into sales.
But it will give you an idea of how things are. The mistake most insurance marketers make is that they are not willing to test more than once. But remember, things are not going to work out perfectly when you do it the first time. It takes multiple tries to get anything right. You need to be patient and give it another go. I recommend spending about $1000 before making any decisions based on the ROI you have.
Keep Continuing – So you’ve spent about a thousand dollars, gotten a bunch of leads and are about to close a couple of them. Now it’s time to study your campaign. Is your campaign profitable? If not, don’t give up hope yet. With the first test, you are just trying to break even. The results from the first test can help you tweak your concept and sales funnel better to resonate with your audience and sell much more easily.
This is another mistake many insurance marketers make. They tend to become complacent and fail to follow up on the leads they’ve got. They also stop taking the necessary steps to attract more leads. Never ever become complacent just because you’ve found things to work well. You need to keep continuing this process until you have more leads, more appointments and more sales than you can HANDLE. That’s the only way you can become massively successful.